World Cup Style:
1986 - 2018

From colourful fans in the stands to eccentric team kits, the surrounding elements of football’s elite festival often fascinate as much as the game itself. To celebrate this, we’ve rekindled the memorable styles that were relevant during the most iconic tournaments in World Cup history.

Russia 2018

The Russians are ready to host one of the most anticipated competitions in history. With World Cup debuts for Panama and Iceland, and familiar superstars Messi, Ronaldo and Neymar ready to stake their claim, Russia 2018 looks set to be one for the history books. Style at the tournament will be heavily influenced by the current wave of Russian skate/streetwear, with reinterpretations of classic European ‘terrace’ fashion, mixed in with big logos, wide-fitting trousers and pops of neon colour.

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South Korea 2002

Roy Keane’s run-in with Mick McCarthy, David Beckham’s broken metatarsal and joint-host South Korea’s controversial march to the semi-finals all contributed to a classic month of international football in the Far-East. With streetwear influencers Stussy leading the way, brands were producing a plethora of graphic-heavy designs in an array of contrasting tones, textures and prints.

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USA 1994

USA ’94 is fondly remembered for Maradona’s last appearance for Argentina, Diana Ross’ calamitous penalty, Carlos Valderrama’s tremendous hair and Republic of Ireland manager Jack Charlton’s numerous touchline spats. Fan style at the tournament was typically oversized and baggy, with white apparel offset by strong logos and vibrant patterns. On foot, tennis, basketball and running silhouettes from brands such as Nike, Diadora and adidas Originals were prominent in the stands.

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Mexico 1986

Mexico’s 90,000-capacity Azteca stadium provided a fitting platform for The World Cup of Diego, as Maradona broke English hearts with his infamous ‘Hand of God’ and incredible ‘Goal of The Century’. With adidas Originals reigning the terraces, European sportswear was prevalent during the decade. Fan styles were fitted, with tighter cut on tees, while Puma, Reebok and adidas supplied the masses with short shorts and suede trainers.

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