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Nike x NOCTA

In 2020, Drake teamed up with Nike to launch his sub-label, NOCTA - “nocturnal creative process” - which blends urban aesthetics with performance-driven features, taking notes from sports. As a lifelong Nike fan and Jordan collaborator, the partnership was a match that was meant to be. Since inception, the label has drawn inspiration from the creative beat and street style of vibrant cities like Toronto, Paris and London, releasing a diverse range of lifestyle apparel and footwear.

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